15-hour staying power. Lashes that last. Zero smudge. Now, the smudge-free look you see in the morning is the look you keep all day. Experience the unstoppable power of Double Wear Mascara. Extreme wear. Extraordinary length. Engineered with breakthrough Smudge-Shield Technology to resist high temperatures and high humidity, without smudging, flaking or wearing away throughout your active day. Comes off only when you want it to.