The Story of Peter Justesen Company A/S

From a Modest Beginning to a Trusted Partner for Diplomats Worldwide

Founded in 1951 in Copenhagen by "Mr. Peter Justesen", the company began as a small enterprise supplying goods to expatriate Danes who wished to send gifts home to their families during a time of post-war shortages. Over the years, the business grew steadily, broadening its product range and client base to become a trusted supplier to diplomats, embassies, and consulates worldwide.

Throughout the decades, Peter Justesen Company A/S has continued to evolve — adapting to new markets, embracing innovation, and expanding its reach while maintaining its hallmark of quality and service.

Growth and Expansion

The 1993 acquisition of Ostermann Petersen Bros. A/S strengthened the company’s market position. In 1994, the move to new headquarters at the Copenhagen Freeport signaled a new phase of growth, capacity, and international presence.

2013 marked a pivotal year of transformation, highlighted by the relocation of storage facilities to Slagelse and the opening of new administrative offices at Tuborg Boulevard 5, Hellerup. Initiatives that strengthened the company’s agility and modernized its operations.

Modernization and Global Reach

To improve logistics and distribution efficiency, the company relocated its warehouse to Poland in 2019, optimizing service for customers worldwide.

In 2021, the company moved its headquarters to Gribskovvej 2, 2100 Copenhagen Ø—strengthening its presence in the capital and underscoring its focus on innovation and progress.

Today

Peter Justesen now provides an exclusive, multi-platform duty-free shopping experience. Customers can access the Webshop, Main Catalogue, and seasonal or special-offer collections, available in both print and digital formats.

Backed by decades of experience and a trusted reputation among diplomatic and expatriate clients, the company remains a benchmark for quality and tradition in global duty-free retail.